My challenge is to develop a comprehensive visual strategy for a company which manufactures and sells drones to hobbyist drone users as well as professionals.

 

The company that I chose was Team Black Sheep, a company that sells drones and components to hobbyists and professionals.Each drone is marketed towards a certain customer while following the style set by the branding. 

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I decided to create miniature models of the drone that came with a set of cards. The cards provided contained stats, features, pricing and information about the drone. Drone miniature and cards are packed in a custom box that matches the graphic of each drone.

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There are a total of for drones two for hobbyist and two for professionals. Each drone model is 3D printed and painted to the colour assigned to each persona.